18 Steps to a Strong Marketing Foundation
Free In-Person Marketing Seminar
DATE & TIME
Oct 22, 2025 | 8-9am
Doors open at 7:30am for networking & light refreshments.
PLACE
St. Andrew’s Church
20 Dill Ave, Perkasie
Marketing can feel overwhelming, especially when you’re not sure where to start. In this seminar, Susan Farrell, owner of The Marketing Quarterback, takes the guesswork out of marketing by breaking it down into her proven 3-stage framework. Within that framework, you’ll learn the 18 foundational steps every business should follow to create clarity, consistency, and momentum.
From defining your brand purpose and sharpening your messaging to strengthening your online presence, you’ll see how each step connects and builds on the one before it. Susan will also highlight the common pitfalls and challenges small businesses face and how to avoid them. By the end of the session, you’ll have a clear roadmap that shows where to begin, what to prioritize, and how to build a marketing foundation that drives better campaigns, smarter spend, and long-term growth.
OVERVIEW
Every business needs a game plan.
Small business owners who want a clear, step-by-step marketing roadmap
Entrepreneurs launching new businesses or rebranding existing ones
Marketing managers seeking a framework to bring structure to their efforts
Anyone who feels overwhelmed by marketing and wants clarity, focus, and direction
Potential partners and collaborators — such as designers, web developers, and agencies — who want to understand TMQ’s framework and approach in order to better align on projects
WHO SHOULD ATTEND
WHAT YOU’LL LEARN
Grasp the 3-Stage Framework and see how it creates clarity and momentum.
Discover why a strong foundation matters — and how it fuels long-term success.
Follow a guided walkthrough of all 18 foundational steps — where to start, what to prioritize, and how each step builds on the next.
See how strong foundations translate into results: better ads, stronger posts, smarter spend, and sustainable growth.
Avoid common pitfalls that keep small businesses stuck — and learn how to overcome them.
On-Site Bonus!
$100 Head Package by Naomi Jean Photography
10 minute session
2x touched up headshots
Limited spots available before and after the seminar.
Testimonials
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“Working with Susan as my marketing coach has been a game-changer. Each week, she brings clarity, structure, and a fresh perspective that helps me make real progress.”
Lisa Smith, Owner
Focused Fusion Dance Center
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“Susan built our brand kit and customer personas, giving us a strong marketing foundation. She’s been key in aligning strategy and supporting us through challenges.”
Dr. Andrea Johnson-Davis, PT, DPT, MSPT, Owner
Davis Physical Therapy & Sports Rehab
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“Susan has been instrumental in identifying the right personas, choosing the most effective channels, and building focused assets to support our goals.”
Tracy David, Owner
Global Table, NYC
MEET YOUR INSTRUCTOR
Susan Farrell
After two decades helping companies of all sizes — from Fortune 500s to local businesses — grow through smart marketing, Susan Farrell founded The Marketing Quarterback (TMQ) to bring big-league strategy to small businesses without the complexity.
She has led marketing strategy and operations at Dow Jones, The Wall Street Journal, Caseware, and high-growth SaaS companies, managing budgets from $2K to $16M and scaling strategies from start-ups with no sales team to organizations with 300+ global reps.
Her experience spans both corporate rebrands and grassroots launches: from leading the rebrand and website build at Dow Jones and Caseware, to creating logos, websites, and CRMs from scratch for start-ups and local businesses. Trained in Six Sigma Greenbelt at GE, Susan combines strategic vision with hands-on execution, covering everything from campaign development and vendor management to hiring, operations, and event experiences.
At TMQ, she brings this blend of big-picture strategy and sleeves-rolled-up execution to help businesses cut through the noise, simplify their marketing, and build a game plan that actually works.
Register Today
Get clarity, structure, and confidence in your marketing. This seminar will give you a clear roadmap for building a strong foundation that drives long-term growth.
Complete the registration form to save your spot!
Yes! I want to attend the free 18 Steps to a Strong Marketing Foundation Seminar on Wed, October 22, 2025, at St. Andrew’s Church (Fellowship Hall) in Perkasie.
LOCATION DETAILS
St. Andrews Church
20 Dill Ave, Perkasie
The seminar will be held in the Fellowship Hall located in St. Andrew’s Lutheran Church. Please park on the street and enter through the doors to the right as indicated in the picture below. Make a right down the hall to Fellowship Hall.
