A Strong Marketing Foundation =
Strategic Multi-Channel Promotions
AND ENDLESS GROWTH OPPORTUNITIES
FREE SELF-ASSESSMENT & ACTION PLAN!
Start Strong: A Brand & Messaging Checkup
Trusted By Industry Leaders
HI, I’M SUSAN.
I’m an SMB and B2B marketing growth expert with 20 years of experience helping businesses turn strategy into results. I’ve led teams at Dow Jones, The Wall Street Journal, and guided startups and $200M firms alike. My focus is on building customer-first marketing foundations that drive real growth.
That experience led me to develop a practical, proven framework that meets you where you are and helps you move forward with clarity.
A Proven Framework for Businesses of Any Size, in Any Industry
STEP 1
Establish A Strong Foundation
Brand Purpose
Visual Identity
Audience & Messaging
Online Presence
Email Communications
STEP 2
Activate Your Channels
Owned Media
Earned Media
Paid Media
STEP 3
Scale for Growth
New Channels
Partnerships
Podcasts
Event Experiences
Newsletters
Automation
Database Setup
Market Expansion
Location Openings
Start by evaluating where your brand stands today so you can build with confidence tomorrow.
FREE DOWNLOAD
Start Strong: Brand & Messaging Checkup
Use this quick self-assessment to identify strengths, gaps, and opportunities in your brand positioning and messaging. It’s designed to give you clarity fast — no fluff, just focus.
You'll be able to:
Assess the clarity and consistency of your brand
Identify missing or misaligned brand elements
Prioritize areas to refine before launching campaigns
Once you've completed the self-assessment, use the action plan section to organize your next steps and start building stronger brand foundations.
It helps you:
Summarize key takeaways from the assessment
Set short-term priorities based on your goals
Outline action steps by brand element and messaging component
Get Your Free Self-Assessment + Action Plan
Real Testimonials, Real Results
Dr. Andrea Johnson-Davis, Davis PTSR
“Susan has been instrumental in aligning our strategies with our evolving goals and providing invaluable support as challenges arise.”
“Susan’s leadership and collaborative spirit were instrumental in bridging the gap between marketing and sales, creating a unified force that propelled our organization forward.”
Brandie Marone, Intentsify
Highlighted Products & Services
Course: The 18-Step Marketing Launch Plan
This 18-step strategy takes you from brand purpose to your first email, helping you build a strong foundation to attract and retain customers. You’ll take action step-by-step with guided exercises, downloadable worksheets, and templates — completing your marketing essentials as you go.
Optimize your HubSpot CRM and Marketing Hub to work smarter — with clean data, streamlined workflows, and full-funnel visibility. From lifecycle stages and lead scoring to forms, campaigns, and marketing activity tracking, we’ll ensure every piece is aligned to best practices and built for growth.
Hubspot Setup and/or Optimization
Get personalized, hands-on support to build and implement your marketing strategy with confidence. Includes a 2-hour discovery session and twelve 1-hour weekly calls to apply proven frameworks from brand and messaging to campaigns and lead gen — with expert guidance every step of the way.
3-Month Coaching Package
Your Game Plan For Marketing Success
Helping businesses and marketers execute winning marketing strategies through on-demand courses and content with proven playbooks, expert guidance, and actionable insights.