ON-DEMAND COURSE

The 18-Step Marketing Launch Plan for Every SMB

This 18-step course, offered through our online platform TMQ Digital Academy, walks you through the exact process successful businesses use to set up smart, scalable marketing. No guesswork, no fluff. You'll move from uncertainty to a clear strategy with guided exercises, real examples, and done-for-you templates.

Whether you're just starting out or refining what’s already in motion, you’ll learn how to define your brand, connect with the right audience, and create messaging that drives results. By the end, you won’t just understand marketing fundamentals — you’ll have them in place.

What You’ll Learn

The 18 steps are organized into five focused modules, each one forming the foundation you need for a successful launch. They have been carefully designed to be completed in order, because each one builds on the previous lessons. You'll make real progress every step of the way, with guided exercises, worksheets, and templates to help you apply what you learn immediately and start seeing results.

Here’s how the course is structured:

Module 1: Brand Purpose

Define who you are, what you stand for, and how you show up, including your vision, mission, and values.


Module 2: Visual Identity

Create a strong, consistent visual brand by selecting your colors, logo, fonts, and photography style so every piece of marketing looks and feels aligned.


Module 3: Audience & Messaging

Identify your primary and secondary audiences, build a clear value proposition, map benefits to what your customers care about, and uncover your competitive advantages.


Module 4: Online Presence

Get your marketing assets ready with a professional website, social media setup, and a clear understanding of how to let search engines know you exist.


Module 5: Email Communications

Lay the groundwork for one of the highest-ROI marketing channels: email. Set up your platform for compliance, write your first email, and start collecting email addresses so you can stay in touch with customers and prospects.


By the end of this course, you won’t just understand what a strong marketing foundation looks like — you’ll have built it, step-by-step, and be ready to start planning your channel strategy with clarity, confidence, and momentum.

Who It’s For

This course is built for:

  • Small business owners who want to market with confidence but don’t know where to start

  • Solo marketers or small teams juggling too many priorities without a clear strategy

  • Founders and consultants looking to build a brand that attracts and converts

  • B2B marketers who need a solid foundation before launching demand gen or campaigns

  • Anyone rebuilding their marketing from the ground up after a pivot or rebrand

If you’ve ever asked, “What should I do next?” or “Is this even working?” — this course is for you.

Resources Included

Everything you need to stop second-guessing and start building with confidence.

This course isn’t just theory — it’s packed with practical tools to help you take action as you learn. Each of the 18 steps includes a focused 3–10 minute video and a companion resource to help you apply what you’ve learned right away.

VIDEOS

Apply what you learn in real time with guided prompts that help you think through your brand, audience, and strategy step by step.

WORKSHEETS

Stay focused and organized with easy-to-follow checklists that walk you through what to do, when to do it, and why it matters.

TEMPLATES

Save time with plug-and-play templates for messaging, planning, and campaign setup — all customizable to fit your business.