Marketing That Works As Hard As You Do

Get Championship-Level ROI on Any Budget

Save Time with a Game-Ready Playbook

Call The Right Plays Using Expert Guidance

Amplify Your Brand to Reach The Right Audience

TMQ Strategic Framework

Lay the groundwork with clear brand identity, messaging, and audience insights. A strong foundation ensures every marketing effort is aligned with your business goals and built to last.

Step 1: Establish a Strong Foundation

Want to run through the 18 steps on your own? Check out my on-demand course The 18-Step Marketing Launch Plan for Every Business.

With a solid foundation in place, put your marketing into action. By activating the right mix of owned, paid, earned, and community channels, connect with your audience, build visibility, and generate real momentum.

Step 2: Activate Your Channels

Once your channels are running, double down on what works. From refining campaigns and optimizing conversion paths to expanding into new opportunities, scale your marketing in a way that’s sustainable and growth-focused.

Step 3: Scale for Growth

Whether you’re laying the groundwork, building momentum, or scaling for growth, this framework adapts to your business. Every strategic plan is unique to your goals, industry, and needs—yet grounded in the same proven best practices that make the TMQ Strategic Framework so effective.

Whether you're building from scratch or fine-tuning what’s already in place, I offer hands-on support and strategic guidance to help you move forward with confidence. From systems and structure to team and performance, here are a few of the ways I can help.

How I Can Help

Marketing Strategy & Execution

  • Audit what’s working (and what’s not) in your current marketing

  • Set clear, realistic goals based on your stage of growth

  • Create a focused plan so you’re not doing “all the things”

  • Align marketing activities with your sales and business objectives

Brand & Communication

  • Define or refine your brand purpose, values, and positioning

  • Clarify your value proposition

  • Create a consistent tone of voice and visual identity

  • Build simple, usable brand guidelines

Audience & Messaging

  • Identify and prioritize your ideal customer segments

  • Build simple personas that guide your marketing decisions

  • Write messaging that speaks to your audience’s needs

  • Align your brand story across platforms

Online Presence Optimization

  • Review website design, content, and user experience

  • Assess social media consistency, engagement, and reach

  • Evaluate accuracy across online directories and listings

  • Recommend updates to strengthen visibility and trust

Channel Activation

  • Plan effective marketing campaigns with a clear goal and structure

  • Choose the right channels based on your audience and budget

  • Map out campaign timelines and promotional plans

  • Track performance and optimize as you go

Business Operations

  • Review internal processes and identify gaps or inefficiencies

  • Align marketing and sales workflows for smoother execution

  • Streamline tools, systems, and reporting for better visibility

  • Recommend operational improvements that support growth

Customer Experience

  • Map and evaluate customer touchpoints from first impression to follow-up

  • Ensure consistent, brand-aligned experiences across all interactions

  • Incorporate thoughtful details like swag and service touches that delight customers

  • Build experiences that drive loyalty, repeat business, and referrals

Hiring & Team Building

  • Define roles, skill sets, and ideal team structure

  • Create job descriptions and interview questions that align with your goals

  • Support onboarding with training tools and process docs

  • Build a team culture focused on clarity, agility, and accountability

The Process

1

Let’s talk about your goals and challenges.

2

Custom Marketing Proposal

Built around your needs and priorities.

3

Action & Support

Kick off with an in-depth Discovery Call, then right into action!

Ready to find out how to grow your business?

Book your intro call today.

What Clients Are Saying

  • “Susan built our brand kit and customer personas, giving us a strong marketing foundation. She’s been key in aligning strategy and supporting us through challenges.”

    Dr. Andrea Johnson-Davis, PT, DPT, MSPT, Owner

    Davis Physical Therapy & Sports Rehab

  • “Susan has been instrumental in identifying the right personas, choosing the most effective channels, and building focused assets to support our goals.”

    Tracy David, Owner

    Global Table, NYC

  • “Bridging the gap between marketing and sales took strong leadership and a collaborative mindset — exactly what Susan brought to the table to move us forward.”

    Brandie Marone, SVP RevOps

    Intentsify, San Diego, CA

Coach in Your Corner. Player on the Field.

I’m not just here to give advice — I’m here to help you move the ball forward.

You’ll get a marketing partner who:

  • Builds strategy and drives execution — from brand to campaigns to lead gen

  • Rolls up her sleeves when needed, not just talks in frameworks

  • Knows what works in the real world — not just in theory

  • Helps you focus on what matters based on your stage, goals, and capacity

  • Bridges the gap between strategy and systems so you can grow with confidence

Whether you need clarity, accountability, or hands-on support, I’ve got your back — and your blind side.

Driving Success for Top Brands