Every Business Starter Kit
Get your business game-ready with the core building blocks for a strong brand, clear message, and consistent visibility.
Professional branding and visibility– fast.
Perfect for every business to get you looking polished, consistent, and credible everywhere customers find you. This starter kit gives you the essential tools to present your business clearly and confidently across every channel, without overcomplicating it.
What’s Included:
Game Plan Session (1 Hour). A focused call with Susan Farrell, owner & strategist, to align on your goals and set the right direction before any design or copy begins.
Unique Value Proposition. A powerful one-paragraph statement that captures what makes your business stand out — and helps you answer, “what makes you different?”
Logo Package. A zip file with up to 20 of your existing logo in color variations (color on transparent, black on white, white on black, and more), plus a website favicon — so you always have the right file, no matter the use.
Brand Color Guide. A one-page chart with your HEX, RGB, and CMYK codes for digital and print — ensuring your brand colors always match perfectly.
Directory Audit & Checklist. A review of the top 10 online directories (plus up to 5 industry-specific ones) with personalized recommendations so your business can actually be found.
Investment: $350
Assets delivered within 1 week of Game Plan Session!
Optional Add-Ons:
Website Audit. Discover opportunities to improve clarity, usability, and conversion.
Social Media Audit. Evaluate your current presence and get actionable recommendations to grow reach and engagement.
Investment: $150 each
Why These Pieces Matter
Most business owners struggle with the same four things: messaging, visuals, consistency, and visibility. This kit fixes all four.
Your Unique Value Proposition gives you a message you can actually use.
The logo variations ensure your brand always looks professional — from sponsorship signs to social posts.
The color guide eliminates guesswork for designers, printers and vendors, matching your colors perfectly both digitally and offline.
And the directory audit handles the behind-the-scenes visibility work that gets you discovered online.
Ready to Get in the Game?
Everything you need to launch or refresh your business — done right, done fast, and built to last.