Marketing That Works As Hard As You Do

Perfect for any business that needs professional branding and visibility, fast.

This package gives you the essential tools to present your business consistently, clearly, and credibly everywhere your customers find you.

This starter package includes:

• Game Plan Session (1 hour) — a focused call to align on your goals and set the right direction.

• Unique Value Proposition — a powerful one-paragraph statement that captures what makes your business stand out.

• Logo Package — a zip file with up to 20 logo variations (color on transparent, black on white, white on black, etc.) plus a favicon for your website.

• Brand Color Guide — a chart with your brand’s HEX, RGB, and CMYK codes for digital and print use.

• Directory Audit & Checklist — a custom review of the top 12 online directories plus up to 5 industry-specific directories, with personalized recommendations.

Optional Add-Ons ($150 each):

• Website Audit — uncover opportunities to improve clarity, usability, and conversions on your site.

• Social Media Audit — evaluate your presence across key platforms and get tailored recommendations to grow your reach and engagement.

I chose these four pieces because they’re the things most business owners struggle with right away. Your Unique Value Proposition gives you a core message you can actually use when people ask “what makes you different?” The hi-res logo variations save you from sending the wrong file and make sure your brand looks sharp on everything from sponsorship signs to social posts. The Brand Color Guide takes the guesswork out of matching — no more eyeballing shirt colors or hoping a printer gets it right, every vendor works from the exact same codes. And the directory audit handles the part no one thinks about — those listings have to be claimed or built from scratch, and if they’re not, some customers may never even know you exist.

Investment: $350

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Ideal for businesses ready to invest in a full brand strategy and identity system that unifies every message, visual, and customer touchpoint.

Your brand is more than a logo — it’s the story, message, and identity that shape how customers see and trust your business. The Foundational Brand Book captures all of it in one professional, easy-to-use guide so you and your team always present a clear, consistent brand across every touchpoint.

This package includes:

• 90-Minute Strategy Call — a deep dive into your business to uncover hidden strengths and differentiators. I’ll also dig into your data to find proof points that back up your claims and highlight the real value you offer.

• Vision, Mission & Core Values — the heart of your brand and what you stand for.

• Unique Value Proposition (UVP) — a clear, compelling statement of what sets you apart.

• Up to 5 Customer Personas — detailed profiles of your target audiences.

• Persona Messaging Framework — tailored messages to speak directly to each audience.

• Benefits & Key Differentiators — the reasons customers should choose you.

• Logo Variations — professional files for every background and use case.

• Brand Color Guide — HEX, RGB, and CMYK codes to ensure color consistency across print and digital.

• Typography — two fonts selected to complement your brand identity.

• Photography & Imagery Guidelines — direction on the style and tone of visuals that represent your brand.

The Brand Book is designed to give you more than just “nice visuals” — it becomes your marketing foundation. With your vision and values defined, you’ll always know what drives your brand. Your UVP and persona messaging give you language you can pull from for pitches, websites, and campaigns. The logo files and color guide make sure your brand looks sharp and consistent anywhere it shows up. And the photography, fonts, and style guidelines keep every vendor, designer, and team member aligned. Instead of piecing things together, you’ll finally have one clear playbook for your brand.

Investment: $3,000

Most agencies charge $8,000–$12,000 for this level of brand strategy. With the Foundational Brand Book, you’re getting corporate-quality branding at a fraction of the cost — a one-time investment that gives you a clear, consistent foundation to guide every campaign, vendor, and marketing dollar moving forward.

Perfect for business owners who need clarity, accountability, and a trusted guide to help navigate decisions, review ideas, and stay confident in their marketing direction.

Sometimes you don’t need another vendor — you just need someone in your corner. My Coaching & Strategy package gives you direct access to me as your marketing guide, so you can move forward with confidence.

This is for when you:

- Aren’t sure about the next marketing move.

- Need accountability to stay consistent.

- Want a second set of eyes on a proposal, campaign, or new idea.

- Hear about the latest tech or trend and wonder if it’s worth your time.

- Just need clear, honest feedback before moving forward.

What’s included:

• Kickoff Strategy Session (90 min) to align on your business goals and priorities.

• Bi-Weekly Coaching Calls (6 calls for 3 months, 12 calls for 6 months).

• On-Demand Support — email me anytime between sessions for quick advice, feedback, or direction.

Investment: $1,000 for 3 months | $1,800 for 6 months