Strategic Coaching to Move Your Marketing Forward

Get Championship-Level ROI on Any Budget

Save Time with a Game-Ready Playbook

Call The Right Plays Using Expert Guidance

Amplify Your Brand to Reach The Right Audience

How I Can Help

Whether you're building from scratch or fine-tuning what’s already in place, I offer hands-on support and strategic guidance to help you move forward with confidence. From systems and structure to team and performance, here are a few of the ways I can help.

Marketing Strategy & Execution

  • Audit what’s working (and what’s not) in your current marketing

  • Set clear, realistic goals based on your stage of growth

  • Create a focused plan so you’re not doing “all the things”

  • Align marketing activities with your sales and business objectives

Performance Measurement

  • Audit current marketing dashboards and KPIs

  • Set up reporting aligned to business goals and funnel stages

  • Define clear attribution models and conversion benchmarks

  • Identify quick wins and long-term optimization opportunities

Brand & Communication

  • Define or refine your brand purpose, values, and positioning

  • Clarify your value proposition

  • Create a consistent tone of voice and visual identity

  • Build simple, usable brand guidelines

Audience & Messaging

  • Identify and prioritize your ideal customer segments

  • Build simple personas that guide your marketing decisions

  • Write messaging that speaks to your audience’s needs

  • Align your brand story across platforms

Hubspot & Salesforce Optimization

  • Streamline fields, properties, and data structure

  • Create automated workflows to reduce manual work

  • Improve lifecycle tracking and lead management flow

  • Align CRM setup with campaign and sales processes

Systems & Operations

  • Set up or clean up your email marketing platform

  • Improve lead capture forms, segmentation, and automation

  • Define lifecycle stages and lead scoring (especially for B2B)

  • Simplify reporting and performance tracking

Campaign Planning & Launch

  • Plan effective marketing campaigns with a clear goal and structure

  • Choose the right channels based on your audience and budget

  • Map out campaign timelines and promotional plans

  • Track performance and optimize as you go

Hiring & Team Building

  • Define roles, skill sets, and ideal team structure

  • Create job descriptions and interview questions that align with your goals

  • Support onboarding with training tools and process docs

  • Build a team culture focused on clarity, agility, and accountability

The Process

1

Let’s talk about your goals!

2

Custom Coaching Plan

Built around your priorities.

3

Action & Support

Weekly sessions, check-ins and tools to keep you moving.

Ready for weekly support?

Take a look at our 3-month coaching package.

What Clients Are Saying

  • “Susan built our brand kit and customer personas, giving us a strong marketing foundation. She’s been key in aligning strategy and supporting us through challenges.”

    Dr. Andrea Johnson-Davis, PT, DPT, MSPT, Owner

    Davis Physical Therapy & Sports Rehab

  • “Susan's coaching has been instrumental in identifying the right personas, choosing the most effective channels, and building focused assets to support our goals.”

    Tracy David, Owner

    Global Table, NYC

  • “Working with Susan as my marketing coach has been a game-changer. Each week, she brings clarity, structure, and a fresh perspective that helps me make real progress."

    Lisa Smith, Owner

    Focused Fusion Dance Center, Berlin, NJ

  • “Bridging the gap between marketing and sales took strong leadership and a collaborative mindset — exactly what Susan brought to the table to move us forward.”

    Brandie Marone, SVP RevOps

    Intentsify, San Diego, CA

Coach in Your Corner. Player on the Field.

I’m not just here to give advice — I’m here to help you move the ball forward.

You’ll get a marketing partner who:

  • Builds strategy and drives execution — from brand to campaigns to lead gen

  • Rolls up her sleeves when needed, not just talks in frameworks

  • Knows what works in the real world — not just in theory

  • Helps you focus on what matters based on your stage, goals, and capacity

  • Bridges the gap between strategy and systems so you can grow with confidence

Whether you need clarity, accountability, or hands-on support, I’ve got your back — and your blind side.

Driving Success for Top Brands