The 6 Things Your Website Must Be Doing to Drive Business Growth
Your website isn’t just a digital business card—it’s your hardest-working salesperson. Whether you’re a local business owner, solo entrepreneur, or growing team, your website needs to do more than just “look nice.” It should attract the right people, keep them engaged, and move them to take action.
If your site isn’t clearly working to support your goals, you’re likely leaving money—and momentum—on the table. Here are six essentials your website must be doing right now:
1. Grab Attention Instantly
You only have a few seconds to make a first impression. Your homepage should immediately tell visitors what you do, who you do it for, and why it matters. Clarity wins over cleverness every time.
Key Features:
A clean, on-brand design that’s easy to scan
A strong headline or value proposition (e.g., “Strategic Marketing for Growing Businesses”)
High-quality images or graphics that resonate with your target audience
Pro Tip: Keep it simple. Too much text or too many buttons will overwhelm your visitor and send them bouncing.
2. Be Mobile-Friendly and Fast
With over 60% of users browsing from mobile devices, your website needs to load fast and look great on every screen. A clunky or slow site instantly damages credibility—and costs you leads.
Key Features:
Responsive design for phones, tablets, and desktops
Fast load times (aim for under 3 seconds)
Clean navigation that’s easy to tap and scroll
Pro Tip: Use tools like Google’s Mobile-Friendly Test and PageSpeed Insights to catch performance issues before your visitors do.
3. Clearly Speak to Your Audience
One of the most common mistakes small businesses make is being too vague. Your website should clearly state who your product or service is for and speak directly to their challenges, needs, and goals.
Key Features:
Clear audience targeting in your homepage and service page messaging
Copy that uses the language your customers actually use
Tailored journeys for different audiences (e.g., parents vs. coaches vs. educators, startups vs. enterprises)
Pro Tip: If someone lands on your site and has to guess if it’s for them—you’ve already lost them.
4. Generate Leads with Strong Calls-to-Action
Your site should guide people toward the next step, whether that’s booking a call, downloading a guide, or joining your email list. Every page should have a clear goal.
Key Features:
Bold, benefit-driven CTAs (e.g., “Get My Free Audit” vs. “Learn More”)
Simple forms with minimal required fields
Pop-ups or banners that highlight key offers without being annoying
Example: A local consultant might use a button like “Book Your Free Strategy Session” across the site to drive conversions.
Pro Tip: Test different CTA wording and placement to see what resonates best with your audience.
5. Build Trust and Credibility
Trust is non-negotiable—especially for service-based businesses. Your site should reassure visitors they’re in the right hands.
Key Features:
Testimonials and client reviews prominently displayed
Case studies or real-life success stories
Secure, professional design (including HTTPS and mobile responsiveness)
Pro Tip: A human touch goes a long way—include a photo, short bio, or even a video introduction from the business owner or team.
6. Rank on Google with SEO Best Practices
Even the best site won’t help if no one can find it. Good SEO ensures your website shows up when people search for what you offer.
Key Features:
Relevant keywords in headlines, content, and metadata
Local SEO elements like business name, address, and phone number
Fresh, updated content (blogs, new services, case studies)
Technical elements like alt text, clean URLs, and internal links
Pro Tip: Use Google Search Console to track keyword rankings and uncover missed opportunities.
Final Thoughts
Your website isn’t just a “set it and forget it” tool—it’s a living, breathing asset that requires ongoing care and optimization. By ensuring your site grabs attention, performs well on mobile, generates leads, builds trust, and ranks on Google, you’ll position your business for growth.
Remember, a high-performing website doesn’t just look good; it works hard to deliver results.
Call to Action
Is your website doing all five of these things? If not, let us help. Contact us today for a free website audit and take the first step toward building a site that drives business growth!